Unico Connect
Anurag Kurmi — Senior Software Engineer at Unico Connect

Anurag Kurmi

Senior Software Engineer, Unico Connect

Anurag Kurmi is a Senior Software Engineer at Unico Connect and a frontend technical lead with deep expertise in React, TypeScript, and Next.js. He has led high-traffic SaaS builds — including EcommPulse and Choice Digital — pairing performance work with data visualization and reusable component systems. He is certified in the Model Context Protocol and Vertex AI prompt design, and architects frontend deployments on AWS. He writes about frontend architecture, web performance, UI/UX, and bringing AI into the interface.

Latest from Anurag

AI-driven UI/UX design adapting an interface based on user behaviour and predictive signals
by Anurag KurmiMar 2, 2026

How AI-Driven UI/UX Design Improves User Engagement and Product Adoption

How AI-driven UI/UX design improves engagement and product adoption through predictive UX, personalisation at scale, and continuous optimisation.

AI-driven product recommendation engine surfacing personalised suggestions on an ecommerce site
by Anurag KurmiOct 31, 2025

AI-Driven Product Recommendations: The New Standard for User Engagement

How AI-driven product recommendation engines work, the business benefits, real-world use cases, and the build-vs-buy decision for ecommerce, SaaS, and fintech.

High-converting Webflow website with clean design, strong SEO, and conversion-focused layout
by Anurag KurmiOct 28, 2025

Unlocking Growth with High-Converting Websites in Webflow

Why Webflow is the platform of choice for high-converting websites — what makes it stand out, SEO advantages, Webflow vs WordPress, and how to scale with it.

Micro-frontend architecture diagram showing independent modules composed into one application
by Anurag KurmiAug 18, 2025

How Micro-Frontends Improve Scalability and Performance in Modern Applications

When to use micro-frontends — how they improve scalability and performance, implementation best practices, the real trade-offs, and the future direction.

Custom business intelligence dashboard surfacing real-time KPIs across functions
by Anurag KurmiAug 18, 2025

Business Intelligence Dashboards: From Data to Action

How to build a custom BI dashboard that drives real decisions — features, a six-step process, tech stack guidance, common mistakes, and real-world use cases.

AI-powered user interface design adapting in real time to user behaviour
by Anurag KurmiAug 18, 2025

Designing for Engagement: How AI Is Shaping the Future of User Interfaces

How AI is reshaping UI/UX design — use cases, future trends (generative UI, emotion AI, multimodal), the top 2025 tools, and the ethical considerations.

Voice search optimisation reshaping how users find and use web apps
by Anurag KurmiJul 28, 2025

Is Your Web App Ready for Voice Search? Trends to Act On Now

How to optimise web apps for voice search in 2025 — voice-first UX, NLP, schema markup, cross-device integration, and the trends shaping voice-first interfaces.

12 web development trends shaping modern websites and applications
by Anurag KurmiJul 1, 2025

12 Killer Web Development Trends to Apply in 2023

12 web development trends shaping 2023 — PWAs, Motion UI, serverless, voice search, cross-platform, WebAssembly, no-code AI, automation, AMP, SPAs, dark mode, WordPress.

Top UI/UX design trends for 2025 shaping modern interfaces
by Anurag KurmiApr 14, 2025

Top UI/UX Design Trends for 2025: The Future of User Experience

The UI/UX trends shaping 2025 — AI-driven personalisation, micro-interactions, Glassmorphism and Neumorphism, Zero UI, dark mode, sustainable and inclusive design.