Reinvented luxury retail through a seamless PWA-based e-commerce experience on Shopify Plus
A progressive web app on Shopify Plus for a luxury home and design retailer, managing 200,000+ SKUs across rugs, furniture, lighting and home accessories, with an experience tuned for high-value product discovery and conversion.
Key Takeaways
ABC Carpet & Home is a luxury home and design retailer managing more than 200,000 SKUs across rugs, furniture, lighting and home accessories. Unico Connect rebuilt the e-commerce experience as a progressive web app on Shopify Plus, with advanced filtering and search, an inventory and order management workflow integrated into the existing backend, and a UI tuned for the way customers discover and evaluate luxury products.
The result is a 50 percent improvement in inventory efficiency, a 25 percent lift in sales and a 30 percent increase in engagement.
The Challenge
ABC Carpet & Home is a category-defining luxury retailer whose in-store experience is rich, slow-paced and immersive in a way the original online store could not match. As retail shifted toward digital discovery, the gap between the in-store and online experience became a strategic problem, not a cosmetic one.
Luxury retail does not behave like commodity e-commerce. Customers spend longer on product pages, expect rich imagery and material detail, and compare across categories before they commit. The platform had to honour that while handling the operational complexity of 200,000+ SKUs across product types as different as a hand-knotted rug and a piece of decorative lighting.
Each product type carries its own attribute model — a rug has dimensions, fibre and weave; furniture has finish, materials and load specs; lighting has wattage and bulb compatibility. The platform had to make all of that searchable and filterable the way customers actually think, while managing inventory and order workflows for a catalogue this deep without overwhelming the merchandising team.
Our Approach
We engaged on the rebuild of the storefront as a progressive web app on Shopify Plus, treating it as both a commerce build and an experience design build — the two are inseparable in this category.
Key decisions:
PWA over native
Most discovery happens through search and social, so an install step is the wrong trade. A PWA gives near-native performance straight from the URL — how customers actually arrive.
Experience and commerce as one build
Magazine-grade imagery, typography and pacing, with filtering that handles 200,000+ SKUs without becoming dense or technical.
Integrate, do not replace
We plugged into ABC’s existing inventory and order systems, used Xano for the data migration into Shopify Plus, and Klaviyo for lifecycle messaging.
The solution we built
A progressive web app on Shopify Plus that delivers an app-like experience without the install friction of a native app — fast imagery, smooth galleries and a deliberate path to checkout across a 200,000+ SKU catalogue.
Progressive web app on Shopify Plus
App-like performance directly from the URL, tuned to feel premium on mid-range mobile devices in real-world conditions.
Advanced filtering and search
Category-specific attributes — rug fibre and weave, furniture finish, lighting wattage — searchable the way luxury customers describe products.
Integrated inventory and orders
Real-time stock across product types, integrated with ABC’s existing backend so availability always matches reality.
Migration and lifecycle
Xano moved 200,000+ SKUs into Shopify Plus without manual intervention; Klaviyo powers the post-purchase email lifecycle.
Tech stack
Outcomes & metrics
200K+
SKUs managed on Shopify Plus
+50%
Improvement in inventory efficiency
+25%
Lift in sales after the rebuild
