Built an AI-led sales enablement system that Unico uses internally to prepare for client conversations faster and respond with proposals that consistently land

A working AI-led sales platform that Unico Connect built for itself and uses across the company’s sales motion. It encodes the company’s brand voice, proposal structure, pitch deck patterns, client communication templates and effort estimation discipline into an everyday platform.

It handles call preparation by gathering prospect context and drafting agendas, generates proposals with consistent structure and brand voice, assembles pitch decks against deck patterns, applies client communication templates for recurring scenarios, runs bottom-up effort estimation and maintains client context briefs and onboarding documents.

By assembling the prospect context, the relevant case studies, the agenda and the talking points automatically, so the team focuses on the strategic decisions rather than the assembly work. The platform handles the structure while the team handles the substance.

No. Its role is to accelerate the work rather than replace the judgment good sales requires. Substantive decisions about scope, approach, pricing and prospect-specific positioning still rest with the team; the platform handles the structure, consistency and brand voice.

Brand voice guidelines (tone, register, banned phrasing) are encoded into the platform and applied whenever language is produced. The result is voice consistency across team members and scenarios without requiring each sender to internalise every pattern.

Because the value comes from the sales output being aligned with Unico’s accumulated discipline rather than producing generic artefacts. Off-the-shelf platforms produce generic output; building internally let Unico encode the company’s accumulated sales knowledge into the AI layer.

Yes. It is the operating layer underneath the company’s sales motion — every conversation, proposal, pitch deck and follow-up runs through it. The 40 percent preparation acceleration and the consistency outcomes are measured against real engagements.

The platform is internal to Unico Connect. The outcomes it produces — consistent proposals, brand-aligned decks, prepared conversations — are what clients experience through their engagements with Unico.