Built a wellness app for iOS and Android with guided meditation and personalized content
A mindfulness and meditation app for iOS and Android, designed to help users improve sleep, reduce stress and build daily wellness habits through guided sessions and personalized content.
Key Takeaways
Deep Meditate is a mindfulness and meditation app that helps users improve sleep, reduce stress and build consistent wellness habits. Unico Connect designed and built native iOS and Android apps, layered in personalized content recommendations driven by user mood and behaviour, and delivered a calming, accessible interface across both platforms.
The result is a 4.8 App Store rating, a 60 percent lift in user engagement, three times stronger session retention and more than 500,000 downloads.
The Challenge
Deep Meditate set out to build in a category where Calm and Headspace had already set the bar — defining what a first-rate first session looks like, how personalization should feel, and how a free-to-paid arc should work. The question was whether a new entrant could match that quickly enough to earn trust before users churned to a familiar name.
They needed an app that felt first-tier on both iOS and Android, a content engine that adapted to each user rather than serving everyone the same library, and an interface that felt genuinely calm — because people open a meditation app in moments of stress, fatigue or low light, where any friction breaks the proposition.
The wellness category also raises the bar on accessibility and privacy. Users bring sensitive emotional context into the app and expect it to meet them where they are — at night, in low light, and with hearing or motor needs the default mobile experience does not always accommodate. With the competitive window narrowing, the team needed to move quickly without sacrificing the quality that would let them stand alongside the incumbents on day one.
Our Approach
We engaged as a product partner rather than a vendor, working across product strategy, design and engineering through the full build. Discovery came first — aligning on what to build versus defer, so we entered launch disciplined about the first impression rather than broad and shallow.
Key decisions:
Native over cross-platform
We built on Swift for iOS and Kotlin for Android to tune motion, transitions and audio to each platform — feel matters as much as function in this category.
Personalization from day one
The recommendation engine shipped in the launch build, so user signals accumulated immediately and sharpened the engine as the base scaled.
Accessibility as a first-class concern
Dark mode, low-light contrast and calmer interaction patterns were design constraints from the start, not a polish step at the end.
The solution we built
A native mobile app for iOS and Android, supported by a Node.js and Postgres backend. We invested the most effort in the mobile experience, while the backend carries the recommendation engine, content delivery, subscription state and analytics.
Native iOS & Android apps
Built on Swift and Kotlin, with performance, motion and audio tuned to each platform.
Guided meditation player
Background audio, sleep timers, streak tracking and offline downloads for travel and low-connectivity use.
Personalized content engine
Adapts to mood, listening history and time of day, learning from each session to match how a user actually meditates.
Calming, accessible interface
Dark mode by default at night, low-light contrast and accessibility shipped as standard, not as an opt-in.
Tech stack
Outcomes & metrics
4.8
App Store rating across iOS and Android
+60%
Lift in user engagement after personalization shipped
500K+
Downloads across the iOS App Store and Google Play
What Our Clients Say
Founder & CEO
Deep Meditate
Quick turn around and the ability to work with custom requirements. The team took care of the design detailing end to end and were a pleasure to work with.
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