Luxury Retail Reinvented Through Seamless E-Commerce

ABC Carpet & Home isn’t just a retail brand it’s a living, breathing destination for conscious luxury. With deep roots in New York City’s design culture, the company has redefined what it means to shop sustainably and stylishly, offering everything from handwoven rugs to globally sourced decor and furniture.

We partnered with ABC to help them evolve from a legacy retail system into a cutting-edge digital experience. The goal: preserve the soul of the brand while making the online experience just as magical as walking into their iconic Manhattan store.

Domain

E-commerce

Country

USA

Platform

Web

Links

ABC’s legacy systems were limiting the brand’s potential. As consumer expectations shifted toward digital convenience and personalization, their existing tech stack struggled to keep up.

They needed a solution that would:

Outdated technology that slowed down operations and limited scalability

A disconnect between the in-store magic and the online experience

Limited tools to understand and engage with modern shoppers

Missed opportunities for storytelling around sustainability

To better understand ABC’s customers and craft a meaningful solution, we conducted a comprehensive research phase that included customer journey mapping, competitor analysis, and in-store observation.

Here’s what we uncovered:

01. Shoppers craved connection

Customers frequently asked about product origins, materials, and artisanship.

02. The in-store experience set the standard

Shoppers described the physical store as "inspirational," "immersive," and "unlike anything else"—but the website didn’t evoke the same emotion.

03. Sustainability was top of mind

large percentage of customers said sustainability influenced their purchase decisions, but they struggled to find that information online.

04. High intent, low conversion

While customers browsed the online store, they rarely converted. Interviews revealed the lack of personalized recommendations and trust-building details.

We helped ABC Carpet & Home step boldly into the future with a full-scale digital transformation. Implemented digital tools that provide consumers with insights into product origins and production processes, enhancing trust and accountability.