_11zon.webp)
Project Overview
ABC Carpet & Home isn’t just a retail brand it’s a living, breathing destination for conscious luxury. With deep roots in New York City’s design culture, the company has redefined what it means to shop sustainably and stylishly, offering everything from handwoven rugs to globally sourced decor and furniture.
We partnered with ABC to help them evolve from a legacy retail system into a cutting-edge digital experience. The goal: preserve the soul of the brand while making the online experience just as magical as walking into their iconic Manhattan store.
USA 
Tech Stack
Problem Statement
ABC’s legacy systems were limiting the brand’s potential. As consumer expectations shifted toward digital convenience and personalization, their existing tech stack struggled to keep up.
They needed a solution that would:
Outdated technology that slowed down operations and limited scalability
A disconnect between the in-store magic and the online experience
Limited tools to understand and engage with modern shoppers
Missed opportunities for storytelling around sustainability
Our Research
To better understand ABC’s customers and craft a meaningful solution, we conducted a comprehensive research phase that included customer journey mapping, competitor analysis, and in-store observation.
Here’s what we uncovered:
01. Shoppers craved connection
Customers frequently asked about product origins, materials, and artisanship.
02. The in-store experience set the standard
Shoppers described the physical store as "inspirational," "immersive," and "unlike anything else"—but the website didn’t evoke the same emotion.
03. Sustainability was top of mind
Large percentage of customers said sustainability influenced their purchase decisions, but they struggled to find that information online.
04. High intent, low conversion
While customers browsed the online store, they rarely converted. Interviews revealed the lack of personalized recommendations and trust-building details.
Our Solution
We helped ABC Carpet & Home step boldly into the future with a full-scale digital transformation. Implemented digital tools that provide consumers with insights into product origins and production processes, enhancing trust and accountability.
Designing the Solution: A Connected Experience
Seamless Shopify Migration
Enhanced digital storytelling
AI Powered Personalisation
Sustainability Front and Center
-p-1080 (2).webp)
-p-1080 (1).webp)
Impact
Used digital tools for product insights, developed sustainable lines, and partnered to boost credibility.
50% efficiency
In product & inventory management after migration to Shopify
25% Boost
To sales through consistent shopping experience
30% Increase
In customer engagement through enhanced personalization on Shopify
More Recent Projects
Mindfulness & Meditation App
Deep Meditate is a wellness app that helps its users meditate through well crafted guides and routines.
Other
USA
Luxury Vacation Rental Platform
Stay Vista is South Asia's largest network of luxury homes. Guests can choose from a collection of over 500+ luxury holiday properties across India.
Other
India
Marketplace Growth Platform
EComm Pulse offers a SaaS platform for e-commerce sellers, providing tools for search and market analytics, inventory management, and sales intelligence. These features help sellers track market trends, manage stock efficiently, and gain insights into sales performance to drive growth and optimize operations.
SaaS
India