Boosting Mental Wellness With Engaging Meditation App

Deep Meditate is a mindfulness and meditation app designed to help users improve sleep, reduce stress, and enhance emotional well-being. With guided sessions tailored for focus, sleep, and relaxation, it supports users in building consistent, healthy habits.

We helped elevate the app’s usability and personalization—boosting both downloads and subscription conversions through smarter design and deeper engagement.

Domain

Lifestyle

Country

USA

Platform

Mobile

Links

Suboptimal user experience limiting downloads and conversions. Low engagement with free users converting to paid subscriptions. Despite its strong content offering, Deep Meditate faced:

They needed a smoother, more secure, and user-centric experience.

Low conversion from free to paid users

Clunky navigation and slow load times

Lack of personalization affecting retention

Growing concerns around data privacy and user trust

To guide the redesign, we conducted both qualitative and quantitative research:

What we learned:

01. User Surveys & Interviews:

We interviewed existing users to understand friction points and what was missing.

02. Usage Analytics

Behavioral tracking revealed that over 65% of users exited the app within the first 3 minutes.

03. Competitive Benchmarking

We analyzed leading apps like Calm and Headspace to study onboarding flows, personalization features, and subscription nudges.

Improved the app’s UX, resulting in significant growth in downloads and increased conversions to paid customers