Furniture Hardware & Manufacturing E-commerce Platform

A comprehensive revamp of the Ebco website was undertaken to align with modern design standards and strengthen its digital presence. The transformation moved the platform from a static, information-heavy site to a dynamic, user-friendly experience.

Key enhancements included the integration of e-commerce functionality for direct product purchases, improved navigation and search for better product discovery, and mobile responsiveness for seamless access across devices. Interactive features like product videos, 3D views, and virtual experience centers were added, while updated content now highlights new product lines and certifications.

Domain

E-commerce

Country

India

Platform

Web

Links

The site’s outdated design, lack of modern features, and technical limitations hindered both customer experience and internal efficiency.

Goal: Build a Web interface to manage requests, update statuses, and define adjustable country-specific forex surcharges and service fees as a part of administrative activity.

Lack of Interactivity

Manual tracking of request status

Outdated Design

Difficult Navigation

By analyzing user feedback, site data, and competitor strategies, we pinpointed key product-related pain points such as navigation difficulties, inconsistent product information, and lack of e-commerce capabilities, guiding us to develop a more intuitive and customer-centric product experience.

Common painpoints

01. Customer Feedback

Revealed difficulties in accessing detailed and comparable product specifications.

02. Product Categorization Issues

Confusion caused by inconsistent grouping and labeling of products.

03. E-Commerce Demand

Frequent requests for online purchasing and real-time stock information.

04. Customer Journey Mapping

Identified friction points in the product discovery and purchase process.

Delivered a comprehensive website overhaul focused on elevating product discovery, user engagement, and operational efficiency. By modernizing the design, enabling e-commerce, and standardizing product information, we created a seamless and interactive experience for both customers and internal teams.